The decline of brands

From: radev@umich.edu
Date: Mon Jul 18 2005 - 20:11:15 EDT

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http://www.wired.com/wired/archive/12.11/brands_pr.html
The Decline of Brands
by James Surowiecki

Sure, there are more brands than ever. But they're taking a beating -
or, even worse, being ignored. Who's to blame? A new breed of
hyperinformed superconsumers. (That's right - you!)

...

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